WILLIAM R. KAPFER, PH.D.

Photo by Rick Day

Over the past six months Genre has undergone a change. When we previewed these changes with some of you, you replied that the redesigned Genre felt cleaner, more user friendly, and contemporary. It’s our hope and mission that the reading experience for the rest of you be similarly enhanced.

Most of the changes are subtle, designed to improve readability and focus on service. From working your body into the shape you’ve always wanted (GBODY), to getting inspired to fulfill your style objectives with that new body (GSTYLE), Genre offers solutions to every reader.

We pride ourselves on staying ahead in the marketplace. Take this month’s annual Underwear Issue, for example. It’s always your favorite, and we think this year it jumps from our pages in both powerfully bold and surprisingly familiar ways. Get ready for echoes of Calvin Klein’s 1992 Times Square billboard campaign featuring Mark Wahlberg, with a modern-day “tightie whities” sensibility in today’s bright colors and patterns. There is no “going commando” here, as we navigate the new luxury men’s underwear trend and your desire to express yourself in fresh and expensive ways— without resorting to the three packs.

“Spanning the world” is a phrase many of you associate with WNBC-TV’s Len Berman and his wacky film clips of mishaps on the playing field, but for me it summons the scope of Genre magazine’s editorial focus. From fitness and fashion to health and travel, readers turn to Genre every month as their source of cutting-edge lifestyle information— smart, reliable, forward-thinking content that drives actions. We understand that magazines should reflect all aspects of your lives, and for that reason, we’re particularly proud of the fact that we are always first in our category to show readers what’s new, what’s next, and what’s important to today’s gay man.

This month, having received our official measures from the past six issues, we are enthusiastically optimistic. With a solid set of newsstand and subscription numbers, Genre magazine shows that a 17-year-old brand can still impress today’s gay male consumer. Genre’s new identity, created by Editor Neal Boulton, is proving to be very popular—with consumer confidence exceeding our expectations. Past successes point the way to promising avenues for achieving similar success in the future, underscoring our sense of satisfaction about the caliber of our product.

Genre has been lucky to continue attracting a loyal readership that finds value in the industry’s most popular gay men’s lifestyle magazine. In keeping with our desire to continue dialogue with you, we encourage you to forward your suggestions as to what you feel a service magazine should be. Please drop us a line at redesign@ genremagazine.com.

We hope that you enjoy your May issue. As the fashion, fitness, and lifestyle destination for discerning men whose consumer choices are directly inspired by our pages, we at Genre are particularly thankful to you, dear reader, for not only your continued support of our mission but your strong support of our advertisers’ products and services.

Thank you,

William R. Kapfer, Ph.D.
VP/Publisher

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